This time, it’s for the Shake Weight, a new fitness product that [...]]]> It seems like there is no end to how far reaching the imagination and creativity of advertisers and product designers will go. You may think you’ve seen it all but there is always one more insane or just funny infomercial right around the corner.

This time, it’s for the Shake Weight, a new fitness product that looks like a dumbbell, feels like a dumbbell, but it’s not a dumbbell. In fact, you don’t lift it, but shake it around in all sorts of positions. This is supposed to work your upper body much better than any weight lifting ever could.

It’s supposed to work with something called Dynamic Inertia, a new workout technology for which I could find no reference at all. It just doesn’t exist or at least, it did not exist before the infomercial for the Shake Weight came out. So far, I have not really been able to figure out exactly what it means but it seems to indicate that you get a better workout by doing short range to static exercises like the Shake Weight is supposed to produce.

I won’t hide my own opinion of this product. I don’t like it. It seems fishy to me. I haven’t tried it myself and, unless someone hands it to me, never will. I don’t think I need to try it to say that it won’t work as well as advertised for a couple of reasons:

1. I don’t think short range of motion exercises are better than full range of motions ones.

2. I find some of the claims on the Shake Weight site to be contradictory if not outright false.

The thing I find most offensive is what seems to me to be a marketing ploy which is employed once for the women’s products and once for the men’s. On the ad for the women’s version of this product, it says that it helps you avoid getting bulky muscles.

As you may know, women like to have lean muscles and not bulky ones. The claim is that using the ShakeWeight can somehow help you achieve that.

I don’t believe this is true and for proof, I bring before you the claim for the men’s version which promises that you’d be able to get big muscles with it.

The truth is that your genetic makeup pretty much determines how easy or hard it is for you to get bulky muscles. Not this workout method or another will really make the difference. To bulk up you need to work with a lot of weight, which is something any woman or man can control fully.

Shake Weight reviews are still few and far between as this is a new product. However, I’ve seen at least one fitness professional who agrees with me that this is not the next fitness miracle. Far from it. You’ve been warned.